Knitting Stories celebrates the essence of knitwear and the stories born between those who share it. A collection that turns quality into its best story, woven with natural materials and details that reflect the brand’s craftsmanship and savoir-faire.
Defined by natural fibers and timeless silhouettes, each piece is made from 100% wool yarns sourced and spun locally to preserve their purity and softness. A natural material that translates into warmth, comfort, and quality — the foundations upon which every garment is built.
Divided into three chapters — About Wool, In Detail and Autumn Days — the collection focuses on material, texture, and color. Each piece seeks a balance between comfort, warmth, and contemporary design, remaining faithful to the essence of traditional knitwear.
The collection explores artisanal techniques and contemporary structures. Knits reinterpret the geometry of woven blankets; macramé-inspired reliefs add depth and texture; and subtle silk threads introduce an almost imperceptible sheen.
The color palette reflects the calm harmony of autumn. Warm tones, undyed beiges, and natural greys —taken directly from the wool— coexist with brighter shades that evoke the Mediterranean landscape. A palette that captures the quiet balance of the season.
Through two friends and a Mediterranean backdrop, the campaign brings the versatility of knitwear to life. Textures, layers, and volumes unfold in a natural and contemporary story.
In the words of the Thinking MU creative team:
“Knitting Stories is about the beauty of what’s well made, the honesty of materials, and how clothing can tell stories beyond trends.”
With this collection, Thinking MU reaffirms its commitment to responsible design and authenticity — celebrating a Mediterranean lifestyle where fashion is lived with consciousness, creativity, and sustainability.
