With its pre-collection for Fall/Winter 2025, Thinking MU opens a new chapter, one that looks back to rediscover the original. It’s about more than clothing. It’s about origins, rituals, and recipes that tell stories. A Mediterranean attitude to life that doesn’t just want to be worn, but lived. Consciously, with enjoyment, with all the senses.
Where taste makes history
Sometimes the meaning lies in the order. Especially when it comes to pa amb tomàquet. Because this isn’t just bread. And certainly not just a tomato. It’s about memory, about identity, about a silent culture that unfolds between the hands. A slice of bread, a touch of garlic, a certain cut through the fruit. Seemingly casual decisions that in truth tell of centuries. Of shared moments, handed-down gestures, and the daily pleasure that shapes our Mediterranean self-image.
Catalonia to wear – a classic reimagined
Thinking MU translates precisely this attitude to life into a special capsule collection, inspired by arguably the most iconic dish of Catalan cuisine. The idea is clear: Less is more, as long as the little that is used reflects quality, origin, and tradition. Just like the ingredients themselves: bread, oil, tomato.
Three Ingredients, Three Statements
The heart of the capsule is a photographic homage to these three main characters, captured on three white T-shirts that are anything but basic. At the same time, the pre-collection offers a first glimpse into the upcoming fall/winter line: lightweight, versatile pieces that seamlessly transition from summer to fall.
When Winter Tastes of the Mediterranean
Thinking MU stays true to the Mediterranean in terms of color and reinterprets its wintry nuances. Warm terracotta, earthy browns, olive green, and cool shades of blue and gray set the tone. Colors that tell stories and evoke emotions.
Clothing with a heritage. And attitude.
With ROOTS & RECIPES, Thinking MU opens a new chapter, conscious, deeply rooted, and with a clear eye for what’s essential: quality, heritage, and a lifestyle that doesn’t separate fashion from identity, but rather merges the two.
About Thinking MU
Thinking MU was founded in Barcelona in 2008 by Pepe Barguñó and Miquel Castells with the goal of designing clothing that reflects the spirit of the times and radiates positive energy and joy. What began as the idea of “common sense clothing“ is now considered one of the first and leading sustainable fashion brands in Europe. Cinthia Miralles, CEO and partner of Thinking MU, joined the company in 2019 to further expand its international presence.
Thinking MU is committed to a humane and regenerative fashion ecosystem and places a strong emphasis on the values of transparency, fair trade, and the circular economy. The brand offers an alternative for everyone who wants to live a fashionable and environmentally conscious lifestyle.
