The new fragrances from the Private Collection by Rituals

The wellbeing brand Rituals Cosmetics presents a reinterpretation of its Private Collection: sophisticated fragrances in four exquisite worlds – Fresh, Floral, Sensual, and Woody.

This fall season, everything is about „Sensory Styling“ – it’s all about interiors that not only impress aesthetically but also enchant with a distinctive fragrant ambiance. Fresh basil, opulent jasmine, soft vanilla with suede nuances, or warming oudh – each creation lends character to the room and underscores the desired mood.

„For us, creating home fragrances is far more than developing a scent – ​​it’s storytelling,“ explains Lot van Rij, Innovation Director at Rituals Cosmetics. „The new Private Collection brings the art of perfumery into the heart of the home – stylishly, effortlessly, and with a clear intention.“ By combining different fragrances, candles, and diffusers, every room can be individually staged. Thanks to refillable options, your home will remain permanently filled with high-quality, long-lasting fragrances that add a special touch to any room.

New Arrivals

Floral

Cashmere Rose – A delicate opening of black currant, followed by a floral heart of dewy rose petals, capturing the purity of the morning. The composition is rounded off with creamy vanilla and warm cashmere wood.

Hibiscus Dream – Fresh as a cool morning breeze: Bergamot and juicy pear notes meet a heart of gardenia and hibiscus, elegantly contrasted by vetiver.

Woody

Velvet Oudh – An opulent opening of saffron leads to an enchanting rose heart, which fades into a luxurious base note of oudh.

Mystic Cedar – A characterful, spicy-woody composition with cardamom and cinnamon, refined by honey-warm, slightly smoky rose accords.

These new additions complement the existing Fresh (Savage Garden, Royal Tea & White Basil) and Sensual (Suede Vanilla, Cotton Blossom & Wild Fig) fragrance families.

Starting in August, all home fragrances will be available in a new glass bottle, with matching refills available at the same time. All other new products will be available online and in stores starting in October 2025.