The Pre-Spring 2026 collection, launches on 4th March 2026 at 19:00 GMT, designed for the modern city goer always in motion. Each piece in the collection seamlessly transitions from day to night. Set against a stark studio backdrop, the collection lets the designs speak for itself.
The collection introduces new silhouettes, including clean, modern denim, versatile transitional stripes, and jackets designed for effortless spring layering. Heavily washed and sun-bleached jerseys sit alongside core denim staples, while washed waffle textures and a washed carpenter jacket add depth to the collection. Thoughtfully curated colour palettes refresh the wardrobe, and core offerings such as the Multi Font have been refined for balance, style, and versatility, ensuring each piece integrates seamlessly into everyday rotation.
The campaign takes a fresh approach to storytelling. Shot initially in a minimalist studio setting to highlight the products, it then transitions to talent in urban city scenes, showcasing individuals who are always on the go. This approach marks a new chapter for the brand, designed to tell a compelling, coherent story across all channels, including social media and influencer collaborations.
Ross Worswick, Creative Director, commented:
„From a design perspective, this is a collection we are really proud of. Each drop this year has been carefully refined to perfect the fits and deliver an overall better product. These are transitional pieces you’ll reach for season after season.
We’re also excited about how the marketing team has executed the campaign. Rather than focusing the story solely on the campaign itself, we’ve pushed it across social channels and influencers, a direction we haven’t explored as strongly before.“
The Pre-Spring 2026 “On The Go” collection represents the perfect blend of style, versatility, and city chic, designed for those who move effortlessly through life.
