At 2024 Milan Design Week, Technogym celebrates its 40 years with the special
exhibition „Design to Move” featuring 40 unique Technogym Benches, one of the
brand iconic home wellness products, designed by 40 different international
designers and artists from all over the world.
The exhibition explores the special and deep relation between design and wellness,
style and functionality, emotional and tangible, that has always represented a key
element of Technogym since its inception. Nerio Alessandri, at 22 years, founded
Technogym in his family garage by combining its passion for technology and design
(TECHNO) with his passion for exercise (GYM), then, over the years, the brand has
evolved from a fitness equipment company into a comprehensive ecosystem of
wellness lifestyle and a protagonist of Italian design.
Using Technogym Bench as a blank canvas, “Design to Move” features the unique
creations of Patricia Urquiola, Antonio Citterio, Nendo, Walter De Silva e Mario
Antonioli, Elena Salmistraro, Kelly Hoppen, Michele Bönan, Rolf Sachs, Piero
Lissoni, Nerio Alessandri, Tiffany Lovage, Giorgia Apreia, Gustavo Martini, Ludovica
Messina, Malika Novi Dzhamaldaeva, Mariana Prestes, Yuetong Shi, Renin Bilginer,
Univers Uchronia, Anaïs Coulon, Iwan Suastika, Wilson Ng, Myles Igwebuike, Tosin
Tòròmádé, Osiris Hertman, Kate Constantine, Karen Chan, Alek. O., Santo Tolone,
Riccardo Beretta, Andrea Sala, Shafei Xia, Objects of Common Interest, Piotr
Makowski, Beatrice Alici, Elisa Ceccoli, Maria Violato, Egal Marcelo Zuniga Argandona,
Jana Mosconi, Gabriele Carrera, Alberto Bay, Anna Bonomi.
The special project has been visually planned and conceived together with the
acclaimed Architect and Designer Giulio Cappellini and curated by Bruna Roccasalva
who has gathered 40 artists and designers from around the world and inspired them to
interpret the concept of wellness through their individual artistic and cultural lenses.
The inauguration, scheduled for Monday 15 April, will coincide with the celebrations
for the Made in Italy day, established by the Italian Government on the occasion of the
anniversary of the birth of Leonardo da Vinci.
“As Leonardo taught us, movement is the cause of all forms of life. In the last 40 years we
have been working every day to help people live a better life thanks to wellness. Design
has always been a key element of our journey, a strong ally to turn functional into
emotional and needs into aspiration. We are proud that so many designers and artists
have joined our dream of putting the world back in motion” declared Nerio Alessandri,
Technogym Founder and CEO.
A selection of 15 unique Technogym Benches will be auctioned in collaboration
with Sotheby’s, in September 2024. The further 25 Technogym Benches will be
available for purchase on Technogym.com. All proceeds from both the auction
and e-shop will be donated to Unicef
