A new look for fashionable sports fans in late summer 2025: Under Armour ushers in a new era of sportswear with the Halo collection. Performance and style are optimally combined through a modern design philosophy. The UA Halo shoes particularly underscore these aspirations and stand out with the integration of the iconic logo letters „U“ and „A.“
The new Halo collection from Under Armour is a modern fusion of design and performance. Combining unique style elements and innovative structures, it offers the perfect balance between fashionable design and athletic functionality. The symmetrical lines and shapes create a unique, harmonious, and clean look that is simply indispensable.
The future of athletic shoes
The Halo shoe collection, in particular, underscores the stylish design credentials of the new performance line: The iconic letters of the Under Armour logo, „U“ and „A,“ have been prominently integrated into the sole of the shoes. For the first time in the history of the sporting goods manufacturer, they not only serve as a recognizable trademark, but are also a functional element that provides balance, stability and support.
Under Armour’s innovative HOVR midsole complements the new design, offering wearers exceptional energy return and cushioning. This makes the UA Halo shoes not only a stylish highlight, but also functional, practical support with every step – whether during a jog, on a shopping trip, or in everyday work.
„Every element of the UA HALO collection – from the embedded double arch logo to the symmetry of the silhouette – was developed to convey a harmonious sense of balance, confidence, and performance,“ says Yassine Saidi, Chief Product Officer at Under Armour. „It’s not just about how the shoe looks, but also how it adapts to and supports athletes‘ movements and how it embodies our brand.“
Three Shoes for Halo
The UA Halo Racer is more than just a running shoe – it’s a statement for those who want to not only feel but also see performance. The innovative UA HOVR™+ sole with the iconic letters „U“ and „A“ on the outside lends a modern, progressive style that fits seamlessly with the look of the new Halo collection. The UA Halo Runner is a true all-rounder and everyday hero. Whether for fitness, a run, or a marathon meeting, the runner impresses with its versatility and high level of comfort thanks to UA HOVR cushioning. If you need more stability for your next gym visit, you should opt for the UA Halo Trainer. The structural support of the high Under Armour double arch on the heel ensures you always have a firm footing.
„Our logo has always been a symbol of balance, symmetry, and harmony,“ says Kevin Plank, founder and CEO of Under Armour. „For the first time, this idea is reflected in the structure of the shoes. With UA HALO, we’re taking another step forward that shows where we came from—but more importantly, where Under Armour is headed.“
UA Halo ushers in a new era of sportswear
The Halo collection represents a strategic milestone for Under Armour in expanding its modern design philosophy. This is reflected not only in the new shoes, but also in the matching apparel. The clean and functional looks combined with innovative technologies promise stylish athleticism and maximum comfort. One example is the new UA Halo Run Jacket for men and women – a 2.5-layer running jacket with water-repellent Storm technology that scores highly with its durability and lightweight properties. The UA Halo Bonded Auxetic SS, the UA Halo Run Shorts, and the UA Halo Bonded Bras also impress with their athletic functionality without compromising on design and style.
