ASICS and Story mfg. proudly announce the release of the GEL-VENTURE 6 sneaker, a fresh take on the classic ASICS silhouette, reimagined through the lens of Story mfg.’s signature outdoor-inspired aesthetic. This collaborative trainer pays homage to hiking, picnics, crafting, and the quiet beauty of hobbies – a celebration of doing things not for productivity, but for the joy of it.
Launching in two distinct gingham colourways – one in earthy brown tones, the other a lilac and ecru – the GEL-VENTURE 6 sneaker reflects Story mfg.’s love of natural colour and texture. Each pair is made using a blend of recycled and consciously sourced materials, underlining both brands’ shared commitment to a more sustainable future. It’s a shoe that treads lightly – made for long walks, slow afternoons, and the meandering paths we take when we’re not in a rush.
Designed to reflect the rhythms of the natural world and personal expression, the trainer features woven-inspired lacing. This detail nods to a specific memory: a style Saeed (co-founder of Story mfg.) first saw as a teenager living in Baghdad, where local skaters would lace their shoes in inventive and expressive ways. To honour that influence, each pair comes with two sets of laces – inviting wearers to personalise their own look.
