The collection is characterized by the juxtaposition of classic tailoring and sophisticated casual appeal, awareness of tradition and zeitgeist. Taste, attitude and personality are reflected in the confident handling of different fabric qualities, colors and designs. The discreet appeal of traditional classics and summery, subtle color harmonies are juxtaposed with decorative print images. Perfect fits and first-class workmanship characterize both the classic and casual parts. The combination of fashion expertise and impressive manufacturing know-how creates optimal conditions for meeting modern demands.
As a future-oriented, traditional company, Seidensticker deals intensively with current trends. The result is forward-looking, harmonious collections that combine aesthetics with comfort. They are aimed at demanding men for whom terms such as correct and relaxed, smart and casual are not a contradiction, but rather a contemporary definition of style.
SMART CLASSICS
Timeless style, high quality and subtle details characterize the range. The focus is on tactile structures, fine checks and classic stripes. There are also authentic millefleurs that were developed in exclusive cooperation with the traditional house Liberty’s. Both colors and use of goods convey value and masculine appeal. Fine thread qualities and dense yarns stand alongside three-dimensional structures and the play with different weave patterns. Simple, flawless cotton meets elegant satin.
SMART LINEN
The focus is on a tastefully curated linen range. All models are softly washed and balance between summery, relaxed and well-groomed. Designs are based on a fresh palette of classic stripe variants and floral or geometric print themes. A wide range of colors from summery plains is available in the linen range.
SMART PERFORMANCE
Functional features such as stretch, antimicrobial finishes or soft touch respond to the increasing need for dressed comfort and an active lifestyle. The theme features classic, graphic designs, light qualities and subtle colors with a high proportion of white. Plains, new structures, stripes and micro patterns are implemented on technical cotton.
SMART ESSENTIALS
High-quality qualities and graphic designs are implemented in the relevant seasonal colors. Fine structures mixed with white and powdery colored floral prints accentuate the summery core message. The overall picture is rounded off by sand and chocolate. In addition to classic patterns, various print themes are tastefully integrated into the color world of the collection. The print repertoire ranges from minimals to large repeat allovers.
SMART CASUAL
Softly washed shirts with button-down or Kent collars together with resort shirts form the thematic essence. As a harmoniously coordinated addition to the shirt range, the look is completed by overshirt versions, chinos and Bermuda shorts. In the product image, the focus is on Oxfords, soft twills, blue or white denims and a CO/linen mix. The rounding knitting program is based on light merino knits, Pima cottons and creped cotton qualities and is complemented by summery linen blends. There are also T-shirts and polo styles in mercerized cotton and fine-grain piqué.
COLORS
The basis is white, shades of blue, shades of gray and dark natural tones. The blue tones are arranged chromatically, starting with light blue and ranging from Italian blue to navy. They are complemented by classic rosé and powdery lilac. The gray palette is made up of warm mineral gray, a metallic gray tone, ebony and bluish graphite. Taupe beige, espresso, java brown and dark olive have an earthy effect and show masculine appeal. During the delivery dates, the basics are complemented by summery brights. Berry and sage accentuate the first delivery date. In the second delivery date, lemon and burnt coral red complement the base tones.
