After a very successful as well as inspiring partnership in 2023, we have invited Giotto Calendoli to our headquarters in Copenhagen to work on a new edition of this creative collaboration. The Milan-based creative and chef combines his two passions to create unique everyday objects such as plates, mugs, pitchers, and more for his brand Handle with Freedom – always complemented by his own illustrations and writing. It is this creative vision that he once again applies to some of our timeless essentials to create an exclusive range of summer designs.
Capturing the spirit of our Pre-Autumn 2024 collection as
a whole, the inspiration behind his latest drawings are the summers of his childhood which were spent at the beaches near his hometown of Naples. As a result, classic Samsøe Samsøe tote bags, T-shirts, and baseball caps frame Calendoli’s artistic expression, which shows itself in the form of crossword puzzles, parasols, and his characteristic lettering. Despite a personal approach to the topic, the final styles embody a more universal experience of warm weather which communicates a hint of nostalgia at the same time.
Both the ideation process and the final designs are captured by a special campaign which shows Calendoli at the brand’s headquarters in Nørrebro, wearing looks from the collaboration as well as other styles from Samsøe Samsøe’s PA24 collection. The shots provide an exclusive insight behind the scenes – both in terms of showcasing the modern office space with its Scandinavian simplicity as well as presenting some of the scenes and phrases that inspired the final designs.
So, we invite you to dive into this collaboration in the same way that one would dive into the refreshing water of the sea on a hot summer day – the feeling that has shaped some of the illustrations on these styles.
