Inspired by the awakening nature in spring and the desire for new energy, the wellbeing brand Rituals Cosmetics expands its Private Collection with four fragrances – spring-like compositions that complement the portfolio in a sophisticated way.
The four fragrances Cashmere Rose, Hibiscus Dream (Floral), Velvet Oudh, and Mystic Cedar (Woody) seamlessly integrate into the existing Fresh and Sensual fragrance worlds, perfectly complementing them. Refillable favorites like room sprays, fragrance sticks, and candles ensure that the daily pampering ritual remains a conscious practice. The goal is to develop packaging that is optimally designed in terms of functionality, resource consumption, and environmental impact. With the new home fragrances, Rituals invites interior design enthusiasts to experience rooms in a completely new way. Thanks to the „Scent Zoning“ concept, different fragrances can be used strategically to give each area of the home a unique atmosphere and mood, stimulating the senses. Whether elegant rose, creamy vanilla, zesty bergamot, or warm oud – each fragrance composition transforms rooms into retreats full of personality and atmosphere.
“For us, creating home fragrances is not just about the scent – it’s about storytelling. Every note and every ingredient is carefully selected to evoke something emotional and meaningful. With the new Private Collection, we bring the art of perfumery into the heart of the home – sublime, effortless, and full of intention,” says Lot van Rij, Innovation Director at Rituals Cosmetics.
1. What exactly does „Scent Zoning“ mean?
Fragrances have an extraordinary power—they speak to our emotions on a deeper level and can influence mood, energy, and memories. Around 75 percent of all human emotions are triggered by smells—that’s why we see our Home Fragrances as far more than just a pleasant scent. Every note, every ingredient in the new Private Collection has been carefully composed to tell a story: of tranquility, inspiration, or pure luxury. In this way, room fragrance becomes a form of storytelling—elegant, effortless, and conscious.
2. Which fragrance suits which room?
Choosing the right fragrance always depends on the room, its function, and the season. Light, fresh scents like Royal Tea are particularly suitable for smaller rooms, while more spacious areas benefit from richer compositions from the Sensual or Comfort lines, such as Suede Vanilla from the Private Collection. In the kitchen, a few spritzes of a fresh room fragrance like White Basil neutralize unpleasant cooking odors. The bathroom is transformed into a place of renewal with invigorating notes like Hibiscus Dream, with its juicy pear and zesty bergamot. In the bedroom, calming and gentle fragrances like Cotton Blossom create the inviting feeling of freshly laundered sheets.
3. Which scents bring a relaxing spa feeling home?
Our home can become a true sanctuary – like a personal spa. Choose scents that create a relaxing atmosphere, such as the Hibiscus Dream scented candle. It creates a fresh and inviting ambiance and brings a touch of nature into your home. For the morning, we recommend fresh, invigorating notes like White Basil or Cashmere Rose – they awaken the senses and provide energy for a powerful start to the day. The key is always a good fragrance routine: The interplay of different room scents must be just right.
4. Candles, room sprays, scent sticks, or diffusers – what are the differences?
Diffusers are ideal if you want a room to have a subtle, continuous fragrance, such as in the living room or hallway. Candles create ambiance through light and fragrance, perfect for self-care moments in the bathroom. And room sprays have an immediate effect: for example, neutralizing unwanted odors in the kitchen and bathroom.
5. How can I extend the life of my candles?
When lighting a candle for the first time, let it burn until the wax is completely liquid across the entire surface – this prevents tunneling and ensures that the fragrance lasts longer and is evenly distributed throughout the room. To extend the life of the candle itself, Rituals always allows you to reuse the candle holder with a compatible refill.
