Ralph Lauren Fragrances presents Polo 67 Eau de Toilette: A fresh and sporty new scent
Launches global „Design Your Dreams“ campaign with New York YankeesTM team captain Aaron Judge
Ralph Lauren Fragrances launches POLO 67 EAU DE TOILETTE, a bold, fresh and powerful new fragrance. The new fragrance is a revival of the POLO fragrance range and brings a sporty spirit to the iconic collection. POLO 67 EAU DE TOILETTE is for the man who is always at the top of his game, for the man who champions his own self-expression. The new global advertising campaign, featuring Aaron Judge, team captain of the New York YankeesTM, celebrates the power of dreaming through determination and commitment.
“In both the world of sports and the world of fragrance, it is passion that makes the difference. „Aaron Judge’s genuine love of baseball embodies what I believe in most – a commitment to excellence and the art of doing what you love,“ said Ralph Lauren, Executive Chairman and Chief Creative Officer.
Growing up in the Golden Age of baseball in the Bronx, Mr. Lauren has always been inspired by the rich heritage of America’s favorite pastime. Heroes, from the iconic greats of baseball, boxing and basketball to larger-than-life movie stars, populated his dreams and inspired his own incredible journey – from selling ties to becoming one of America’s most celebrated designers. Since For more than 57 years, Ralph Lauren’s legacy is deeply rooted in the spirit of „sporty elegance“. The brand has a long history in the world of sport and has a renowned portfolio of global partnerships across tennis, golf and the Olympics, as well as a number of world-class athletes as ambassadors. Aaron Judge’s lifelong dedication and unwavering commitment to his love of baseball have made him one of the world’s greatest athletes – a once-in-a-generation icon.
An epitome of sportsmanship, he transcends the world of baseball and is known for his calm leadership, gracious and cultured dignity, enduring commitment to excellence and passion for giving back. By continuing to push the boundaries of what is possible, he is an example of how the next generation can achieve their own dreams.
“Ralph Lauren is all about the American dream. As a brand that I have always admired and wanted to work with, it was an honor to collaborate with them on a fragrance campaign that is all about achieving your dreams through determination and courage . „That’s a message that’s very important to me in my baseball career and in my life,“ said Aaron Judge. A pioneer in the convergence of sport and style, Ralph Lauren transformed the fragrance category with the launch of the iconic Polo Sport fragrance in 1993 – a paradigm shift in the world of fragrance with a scent designed for an active lifestyle. POLO 67 EAU DE TOILETTE opens a new chapter in the iconic POLO franchise and represents a powerful, creative and sensory exploration of the intersection of fragrance and sport.
• TOP NOTES: Bergamot Essence, Pineapple Accord, Lavandin Heart
• HEART NOTES: Geranium, Clary Sage Essence
• BASE NOTES: Vetiver Haiti, Sandalwood Essence, Patchouli
Created exclusively by master perfumer Marie Salamagne, POLO 67 EAU DE TOILETTE embodies a warm radiance with a unique blend of fresh and fruity notes of citrus, vetiver and sun-kissed bergamot combined with a sweet pineapple accord.
A playful interpretation of the iconic Polo logo with a sporty nod to 1967 – the year the company was founded – is the deliberately designed refillable bottle of POLO 67 EAU DE TOILETTE in a rich, dark blue tone with a modern silhouette, a glossy blue cap and white accents .
