This December, Rains, the contemporary lifestyle brand from Denmark, continues to strengthen its presence in the European market with the opening of a 160-square-meter vision store in the heart of Hamburg.
“We’re excited to bring our new retail design concept into a fourth location. This opening sets the pace for 2026, where we have growth in sight with two further store openings planned for Q1 and a shifting strategy that places retail at the core of the business.”
— Daniel Brix Hesselager, Founder & CEO of Rains.
The space is conceived as a single, immersive setting for the full Rains universe to unfold—from outerwear to knitwear, bags, and accessories. Inside, industrial structure is balanced with soft, organic details, echoing Rains’ purpose—blending outdoor performance apparel with contemporary style.
With Hamburg in place, Rains is setting the tone for an ambitious 2026, bringing its evolving retail concept to more cities and markets.
Rains Hamburg
Gerhofstrasse 2-8
Hamburg, 20095
