PRISMA is thrilled to unveil EREVOS, an extraordinary menswear collection inspired by the ancient Greek deity Erebus, as detailed in Hesiod’s Theogony. Erebus, created by the merging of Chaos and Gaia, is the personification of deep darkness and shadow, symbolizes the unseen and the mysterious, themes that are intricately woven into every piece of this collection. The EREVOS collection channels the essence of this primordial force through minimalist designs, fabric distortions, and an overarching sense of eerie elegance.
The collection begins with the genesis of darkness itself, featuring clean, unembellished silhouettes in black and deep gray, symbolizing the void from which all creation springs. These minimalist designs reflect the purity of Erebus’s original form, where form and function are inseparable.
As Erebus’s presence envelops the world, it distorts and reshapes perception. EREVOS introduces elements of distortion and illusion with fabrics that shimmer and shift under light, creating a sense of movement and transformation. A highlight of this theme is a semi-transparent mesh top paired with tailored shorts, striking a delicate balance between concealment and revelation. The ethereal quality of the mesh creates an eerie, ghost-like appearance, reminiscent of shadows in the dim light of dusk.
Mystery is at the heart of Erebus’s domain, and this is explored through intricate designs that invite closer inspection. Layering and asymmetry play key roles, with pieces like a jacket featuring an oversized collar and angular cuts embodying the unpredictability of darkness. This design is both structured and chaotic, mirroring Erebus as a force of both order and disruption.
In the final chapter of the collection, Erebus’s influence reaches its zenith. The designs turn darker and more intense, with bold shapes and dramatic contrasts. These pieces symbolize the culmination of Erebus’s power, where darkness becomes a dominant force. A standout piece is an oversized suit jacket with exaggerated shoulders and flowing lines, capturing the omnipotent nature of shadow.
EREVOS is more than just a collection; it is an exploration of the human psyche’s deepest recesses, a journey into the heart of darkness itself. Each piece is a testament to the beauty and complexity of the unseen, reminding us that even in the absence of light, there is form, structure, and profound, haunting beauty.
The campaign’s visuals are stark and dramatic, with models positioned in environments that enhance the themes of the collection. Tall, monolithic structures frame the scenes, emphasizing the minimalistic yet imposing nature of the designs. Shadows play a crucial role, casting eerie, distorted silhouettes that blur the line between reality and illusion.
The EREVOS collection consists of tops in oversized fits with prints and minimal designs, light denim and suit jackets, denim trousers and shorts inspired by street style, hoodies, leggings and cycling shorts perfect for any activity. The collection is completed with the EREVOS underwear, swimwear and accessories following the dark, minimalist aesthetic.
PRISMA invites you to embrace the unknown, to find elegance in the eerie, and to see the world anew through the eyes of the dark. It is a celebration of the enigmatic, the mysterious, and the beautifully haunting nature of the cosmos as envisioned in ancient lore.
Credits
Photography:
Panos Misailidis
Models:
Geeo Gan @geeogan
Giorgos Malammas @giorgos_malammas
Anestis Vasileiadis @anestis_vas
Videography:
Panos Misailidis
Creative Director:
Billy Hazel