Primark is delighted to introduce the next chapter of its performancewear – with the launch of the exclusive activewear collection Every Move Counts, presented by Brand Ambassadors Rita Ora and Krept.
The performance womenswear is inspired by Rita’s love of Pilates and her strong, confident presence. The collection is made from Primark’s new, buttery-soft BodySculpt fabric, which supports, shapes, and smooths. Additional reinforcements around the midsection provide extra support – even during intense, sweaty workouts.
Inspired by Krept’s iconic style, the menswear collection is made for gym workouts, relaxed rest days, and winter workouts. From seamless, sweat-wicking fabrics to anti-chafing designs that offer comfort during intense training sessions, the collection is engineered for performance, even in colder temperatures.
