To mark the 108th edition of Pitti Immagine Uomo, Premiata once again takes center stage, presenting a preview of its Spring/Summer 2026 collection. The collection reaffirms the brand’s signature style: the fusion of artisanal heritage and avant-garde vision. Founded in Montegranaro in 1885, the company continues to stand for the highest manufacturing quality and a constant drive for innovation. The new collection encompasses footwear and apparel, creating an increasingly internationally oriented total look for men.
LA PRIMA LINEA: IDENTITY IN TRANSITION.
La Prima Linea remains at the heart of the Premiata collection – a tribute to the excellence of Made in Italy, the tradition of leather craftsmanship, and an aesthetic in constant evolution.
Among the season’s new releases is the „London“ capsule collection: a versatile project that was first introduced in the Fall 2025 collection and is now being expanded and consolidated for summer. It reflects a cosmopolitan attitude and an urban vision of the contemporary wardrobe. A characteristic feature is the multicolored ABS toe cap, which becomes a decorative element through vibrant colors and select chrome details. The collection uses matte calfskin, brushed calfskin, and split leather, complemented by the „Scimmia“ split leather variant for SS26. The sole features a logo print on the side, complemented by mostly two-tone lettering on the outsole, reinforcing the line’s visual identity.
SNEAKER: ICONIC AND INNOVATIVE.
The NOUS model confirms its status as a key piece in men’s footwear. For SS26, the sneakers present a more minimalist aesthetic, accentuated by carefully chosen splashes of green, indigo, and saffron, underscoring their personality and versatility.
A central element of the season is the new soles, inspired by the retro running styles of the 1970s and 1980s. They lend the entire collection dynamism, functionality, and a sporty-elegant touch.
Iconic models from the brand are reinterpreted with a subtle restyling: The identity remains intact, yet evolves toward a contemporary, sophisticated, and increasingly international taste.
CLOTHING: A COMPLETE WARDROBE
The SS26 collection presents a complete men’s wardrobe with outerwear, T-shirts, sweatshirts, knitwear, trousers, caps and backpacks. A key piece of the season is the windbreaker – the epitome of a functional, versatile outdoor style that perfectly complements the desert-inspired setting of the Premiata stand at Pitti Uomo.
The color palette – green, indigo, and saffron combined with shades of blue, gray, white, and black – creates a visual link between shoes and apparel, reinforcing the collection’s identity.
Premiata moves forward with a consistent and visionary approach, combining strong roots with an innovative spirit and shaping an aesthetic that stands for artisanal excellence and stylistic research.
