Prada Linea Rossa is once again partnering with a Red Bull athlete who has taken on an extreme challenge, BMXer Kriss Kyle. Set in the UNESCO World Heritage Site of Lavaux, Switzerland, the rider expanded his horizons by venturing through the striking nature of this location, never explored before by any mountain biker.
The Lavaux Vineyard Terraces, spread on the lower slopes of the mountainside between the Geneva lake and the villages across, served as the set for this bicycle stunt riding adventure.
Prada Linea Rossa, inspired by the human body and the duality between the demands of movement and advanced textile development, supported Kyle by providing functional apparel for the challenge. Breathable, lightweight yet strong, heat-sealed as opposed to stitched, the clothes feature extreme technicalities, allowing the freedom of movement necessary for this discipline.
Kyle added: “It was a dream come true collaborating with Prada on this project, it’s a brand that I’ve looked up to for many years.”
The results of this experience are documented on film, while the champion showcases his tricks on a specific route built by the team on site. This is the latest event as part of the partnership between Prada Linea Rossa and Red Bull, which aims to promote unique sporting initiatives and the talent of athletes by helping them to reach their outstanding goals.
