Skin prep by Lynsey Alexander, Global Creative Makeup Artist of Prada Beauty
The Prada Fall/Winter 2025 Menswear fashion show was held on January 19, 2025, inside the Deposito at Fondazione Prada, Milan.
**FACE**
Alexander enhances skin with Prada Skincare, employing Prada Augmented Skin The Essence as a first step. This transformative 2-in-1 toner and micro-peel essence optimizes and renews skin texture while gently exfoliating to prepare skin for the steps that follow. Next, Alexander applies Prada Augmented Skin The Serum, a cream to water serum to even and refine the skin tone, before applying Prada Augmented Skin The Cream to strengthen the skin barrier and reveal a smooth and translucent radiance. As a final step, she applies Prada Refine Blurring Extending Primer. When applied to the center of the face, this face primer balances the level of shine on the skin, while also minimizing the appearance of fine lines.
**LIPS**
To enhance the lips, Alexander applies Prada Balm to smooth and moisturize lips for a natural, matte finish.
“For the Fall/Winter 2025 show, we prioritized the subtle art of enhancing,
not concealing. Especially during the colder months, hydrated skin is the key starting point for a truly natural, no-makeup makeup look.”
– Lynsey Alexander, Global Creative Make-Up Artist of Prada Beauty
Product List:
- Prada Augmented Skin The Essence
- Prada Augmented Skin The Serum
- Prada Augmented Skin The Cream
- Prada Refine Blurring Extending Primer
- Prada Balm
