The De Rigo Brand POLICE impresses with the latest innovation – the virtual Police Audacity Land! The digital world of experience invites you to be rediscovered again and again and to experience exciting adventures in order to receive exclusive advantages. With its own avatar in the Metaverse, Audacity Land can be playfully personalized to suit the player’s tastes.
Police is the first brand in the world to transform its style from visuals into a real lifestyle, opening the doors to new areas that were previously unexplored: a complete lifestyle world that has now created AUDACITYLAND, a platform based on based on Web 2.5 technology and connected to an interactive and navigable metaverse in which the products and values of the lifestyle brand are represented.
AUDACITYLAND is a place that redefines the logic of interaction between the brand and its consumers, who, by registering, become part of the first policy community and receive a personal, unique and certified membership token thanks to the use of blockchain technology. Active members of the Police community receive points in the form of P-Coins, which enable them to reach higher membership levels.
Members will experience exclusive benefits such as the opportunity to attend the Italian Grand Prix in Monza on September 1st and gain access to the Mercedes-AMG PETRONAS F1 paddock or visit the team headquarters in the UK.
Combining the physical with the digital, P-Coins are available not only by completing missions in the Police metaverse, but also by purchasing products from the Audacityland My.Avatar capsule collection. This consists of two glasses models, two fragrances for him and her and a smartwatch. Digital credit can also be obtained in the policy metaverse using the QR code on the packaging and a personal code.
