When the city streets are still quiet with winter and a soft winter hue paints the facades, the new Pepe Jeans London collection unfolds a unique tranquility, imbued with iconic British style. It’s an invitation to reinterpret familiar favorites, adding a touch of sophistication and a hint of elegance to everyday wear. Soft layers, relaxed denim silhouettes, and contemporary accents create a look that captures authentic moments while exuding a subtle strength.
City Essentials Reimagined
The collection plays with iconic shapes, giving them a fresh twist. Classic knit sweaters in rich hues, clean-cut shirts with textured finishes, and relaxed-fit trousers combine to create outfits that feel intuitive. Denim becomes a second skin, sometimes in flowing lines, sometimes in sculptural modernity. Deep burgundy runs through many of the collection’s looks, lending them a powerful, distinctive presence. The rhythm of the city can be heard in every detail.
Everyday Layers with Character
The looks combine comfort and style. Warm coats meet cozy knitwear, while casual shirts peek out from under overshirts, creating effortless elegance. For women, a harmonious interplay of soft dresses in deep reds, textured denim, and androgynous cool unfolds. For men, a mix of urban minimalism and subtle vintage elements emerges, worn with warm neutrals and sporty casualness.
Denim as the Superstar
Denim takes center stage, whether as an all-over look, combined with knitwear, or as a clean silhouette, effortlessly wearable all day long.
Effortless Style for Real Moments
A wardrobe that accompanies you without being intrusive. It lives in the moment, in the walk across cobblestones, pausing for a morning coffee, then stopping unexpectedly between two streets. A style that doesn’t strive to be loud, but authentic. A collection for people who find inspiration in the everyday and wear their expression with effortless confidence.
