The first rays of sunshine fall on bustling streets, and gentle breezes carry the scent of spring. Pepe Jeans captures this moment, reinterpreting the British denim heritage for Spring/Summer 2026. The SS26 collection blends iconic silhouettes with modern cuts, vibrant patterns, and a carefree lifestyle that celebrates freedom, ease, and individuality. From relaxed city looks to smart casual outfits, it embodies fashion as vibrant as the cities where it’s worn.
Men: Casual Denim and City Looks
For men, the collection includes versatile denim styles, comfortable trousers, casual jackets, and shirts that combine everyday wearability with urban style. Inspired by British cities and coastal towns, the looks feature clean silhouettes, subtle details, and high-quality materials. Accessories such as caps, bags, and understated layering complete the outfits and emphasize the modern travel lifestyle that works both in the city and on the go. The collection demonstrates how classic denim elements merge with contemporary cuts to create confident, easily wearable looks.
Women: Lightness and Feminine Charm
For women, the SS26 collection presents flowing blouses, timeless denim for every occasion, dresses, and playful layering pieces in natural tones. Striking patterns add targeted highlights and lend character to every outfit. The designs combine comfort and freedom of movement with feminine elegance and are equally suitable for everyday wear, urban explorations, or relaxed travel days. The mix of flowing fabrics, light cuts, and carefully placed details creates a collection that effortlessly unites style and practicality.
Lifestyle and Presentation
The campaign for the collection showcases the new looks in natural, modern settings that convey freedom, movement, and joie de vivre. From relaxed city looks to elegant leisure outfits and travel and lifestyle scenarios, the versatility and functional qualities of the collection are evident. The SS26 line impressively demonstrates how Pepe Jeans designs fashion that is both stylish and practical without ever compromising functionality or aesthetics.
