PEAK PERFORMANCE DEFINED TOGETHER WITH FREERIDE ICON MAX PALM SKI STYLE NEW

Scandinavian mountain brand Peak Performance collaborated with pro freerider Max Palm for a limited-edition capsule collection in FW25, reimagining the aesthetic potential of skiwear. With Max Palm—a multi-award-winning big-mountain skier with a passion for art—as the creative force behind the collection, Peak Performance demonstrates how far the look and feel of high-performance gear can evolve, both in and out of powder.

Regarding his artistic vision behind the collection, Max says: “I wanted to bring something completely new to the world of Peak Performance and create skiwear that also has that laid-back streetwear vibe. One of the most personal pieces in the collection is the long-sleeved T-shirt, for which I created a special print using some of my favorite photos from past trips—I love how the black and white images really pop with the overlaid drawings. The whole collection turned out incredibly cool, and I especially like how the styles can be layered to create your own combinations.”

The three key pieces of the Max Palm Capsule Collection:

1. True to Peak Performance’s design philosophy, Max has opted for a striking pink color scheme for the Max GORE-TEX 3L Ski Shell Jacket (€550), guaranteed to turn heads. It boasts superior waterproofing and breathability thanks to high-quality GORE-TEX technology.

2. The Max HIPE® 2L Insulated Shell Pants (€450) utilize Peak Performance’s trademarked, two-layer HIPE® fabric, providing stretch, breathability, and protection from water and wind. They feature a relaxed fit, Max’s eye-catching graphic, and functional details such as RECCO® reflective technology, inner leg vents, a ski pass pocket, reinforced leg openings, and a mesh phone pocket.

3. The collection is rounded out with streetwear-inspired essentials for après-ski moments. These include the boxy coach jacket (€250), a casual, heavyweight graphic hoodie (€160), a grungy, double-layered long-sleeved shirt in a 90s style (€120) and a versatile belt (€60) as a finishing touch.