Continuing with the custom summer projects it began in 2023, Paul & Shark is teaming up with Juvia, a stylish restaurant at the heart of Es Pujols, which overlooks the island’s crystal-clear waters. A place suspended in time, a faraway oasis where the brand and environment can go hand in hand.
What brought Juvia to life was the sunlight filtering through mesh nets, the salty sea air, the deafening sound of cicadas and the creative, entrepreneurial minds of the Italian partners who’ve been restaurant entrepreneurs for decades and active supporters of the local economy: “It’s a lifestyle project born from a shared vision, a way of envisaging and living life”.
It’s a place where time stands still, where days pass by in the island’s typically tranquil way, punctuated only by the sound of the sea and rising and setting of the sun.
As always, the custom project will be accompanied by a local contribution: Paul & Shark will be collaborating with Vellmarì, a local organisation that, for over 30 years, has been involved in research into and protecting nature and the marine ecosystem, particularly the posidonia plant, which the island has an abundance of.
This collaboration will see the brand play an active role in the cultivation and planting of this important marine plant; with the brand’s support, the organisation will be able to plant 700.
A perfect setting for Paul & Shark, which has always considered the environment and sea as treasures we must preserve.
The vibrancy and nuances of the pristine waters and beaches live and breathe at Juvia, whose creative concept is inspired by the history and identity of the island.
Standing out among the light-coloured, porous wood furniture are the blue hues of Paul & Shark’s components, made primarily from recovered materials in a nod to the upcycling theme often present in projects involving the brand.
With everything designed by Paul & Shark, the spacious outdoor area overlooking the sea offers a minimalist-chic setting to welcome guests. From the set-up to the chairs, cotton cushions and welcome flag: this brand oasis won’t go unnoticed.
From lunch to dinner, the venue offers customers a relaxed, informal setting made unique by exquisite Mediterranean cuisine—a fusion of Italian and Spanish influences—and an array of signature cocktails served in the outdoor beach bar against the breathtaking backdrop of sunset.
Juvia by Paul & Shark will open on 27 May 2024 and continue throughout summer with a number of activities involving friends of the brand, talents and the international press.
While Juvia will represent the start and end point for each experience, the sandy beaches, crystal-clear waters and wild nature of the island will allow travellers to rediscover and reconnect with nature in its most authentic form.
Juvia is like the water, like the sea caressing the island, like the rain lapping the coast and creating ripples in the sea, like the lapping waves, like time seeming to stand still.
The slow pace of the island, the salty air in summer, shared lunches etched in one’s memory and everything that somehow passes yet remains are destined to enchant
Paul & Shark is an Italian luxury clothing brand that was founded in Varese in 1976. Born from a passion for the sea, it has grown over the years to become an all-round lifestyle brand. Its collections include elegant and contemporary pieces.
@paulandshark
