Re-Coded is the segment of Paul & Shark’s Fall/Winter 2024 collection that draws inspiration from the brand’s creative archive and reproposes its iconic garments in a new way.
Starting from the brand’s heritage, the narrative of the Re-Coded FW24 chapter leads back to the sea.
Normandy, a city overlooking the ocean, accustomed to the sound of the waves. In this seaside landscape, the story of an escape from the ordinary, an unforgettable journey into the charm of the old French coast, where the past is kept alive, retold, reimagined and narrated in a contemporary way.
In the same way, the Re-Coded collection tells the story of the brand’s iconic pieces, revisited and reinterpreted in terms of volumes and proportions.
Ancient wools, white and blue stripes, the iconic shark that goes maxi on knitwear and sweatshirts, and the use of the most authentic fabrics in a story that brings us back to the sea, which has always been an element of inspiration and muse for stylistic narratives.
The colour palette also reflects the brand’s most authentic DNA and, alongside the iconic Paul & Shark blue hue, there are lighter shades.
