In a remote and unspoiled landscape, where light, wind and ice silently mark each moment, Paul & Shark unveils its new Fall/Winter 2025 advertising campaign: “Beyond the Horizon”.
An authentic story that blends the dynamic spirit and lifestyle attitude of Paul & Shark with a sophisticated style, the deepest reflection of the brand’s DNA. At the heart of the narrative, two protagonists, a man and a woman, embark on a journey of connection with nature, between introspection and discovery. Their essential style, refined in every detail, is in harmony with the silent power of the elements in an Arctic setting that evokes grandeur and contemplation.
The campaign celebrates timeless design and the balance between aesthetics and functionality that have always defined Paul & Shark. The Sense of Journey is the guiding thread, an ever-evolving adventure where nature becomes an active interlocutor and an integral part of the visual and emotional dialogue.
The Fall/Winter 2025 collection asserts itself with strong visual and conceptual identity. Knitwear and outerwear take center stage, crafted from the finest materials such as soft, enveloping cashmere and the most precious wools, a testament to the brand’s craftsmanship know-how. The color palette moves between delicate shades such as beige, gray and ivory, and bolder accents such as the iconic Paul & Shark blue and deep earthy tones, evoking the balance between heritage and innovation that permeates the entire collection.
“Beyond the Horizon” is an invitation to explore, to seek authenticity, to feel. A journey that reaffirms the founding values of Paul & Shark, elegance and performance, heritage and timeless vision.
Credits
Photographer: Eddie Wrey
Stylist: Stephanie Kherlakian
Model: Cédric Bihr
Model: Valentina Ferrari