A story that speaks of fraternity, shared experiences and summer.
A story that narrates a tale of brotherhood, of unique friendship and of growing together. A campaign that captures unbreakable bonds, a family where everything becomes sharing. This is the story of the Paul & Shark Spring/Summer 2025 AD Campaign, shot in Miami by Giampaolo Sgura with styling by Anna Dello Russo.
A boat trip and then a bike ride, laughter and complicity, running on the lawn and then side by side – to capture the moment and transform it into a summer memory. The sea – a key element of the brand’s DNA and a vivid source of inspiration – is, once again, both the setting and the active protagonist of this narrative.
An elegant and refined narrative, just like the style of the clothing worn by its protagonists: superior quality fabrics distinguish the range, from linen to Supima cotton, without neglecting the windproof and waterproof technical jackets that, as always, are distinguished by their functionality. The design is, of course, inspired by the sea, with stripes and knit polo shirts, as is the colour palette, which ranges from iconic tones of blue to embrace lighter nuances such as beige.
In the Paul & Shark SS25 Collection, performance meets elegance and gives life to a series of pieces that exude elevated levels of quality and sophistication, without ever compromising functionality.
