
Blonde – no other hair color is as glamorous, innocent, and mysterious all at once. Paul Mitchell Blonde provides the perfect care for this special color. Differentiated into Forever Blonde, Platinum Blonde, and Platinum Plus, the products always offer the right care for perfect blonde. They give blonde hair a unique shine and strengthen it from within. Natural conditioning agents provide moisture without weighing it down.
Thanks to the high concentration of violet pigments in the Platinum Blonde products, they eliminate unwanted discoloration, such as yellow tones or warm undertones. They combine neutralization, shine, and regeneration for long-lasting, clear blonde.
Paul Mitchell Blonde
The Blonde products harness the power of exclusive KerActive proteins, which coat the hair and help repair damage. Thistle oleosomes provide intense moisture and seal the cuticle for strong, healthy hair and intense shine.
Forever Blonde Shampoo Repairs + Intensely Moisturizes.
Ideal for chemically treated hair and all blonde shades.
Features: This sulfate-free shampoo gently cleanses bleached and lightened hair while helping to repair damage. It helps blonde hair shine and look healthy.
Effects: Enriched with vegan KerActive protein and a special botanical blend, it intensely nourishes the hair.

Forever Blonde Conditioner Repairs + Intensely Moisturizes
Ideal for chemically treated hair and all blonde shades
Features: This intensely moisturizing conditioner deeply conditions and gently detangles bleached and lightened hair while helping to repair damage.
Effects: Enriched with vegan KerActive protein and a special blend of botanical ingredients—including safflower oleosomes and macadamia nut oil—it deeply nourishes hair and improves elasticity, manageability, and shine.

Forever Blonde Leave-In Treatment Spray
Repairs + Adds Shine
Ideal for chemically treated hair and all blonde shades
Features: This leave-in treatment spray instantly revitalizes blonde hair – for visibly stronger and healthier-looking hair.
Effects: Safflower oleosomes, macadamia nut oil, and vegan KerActive protein soothe, regenerate, and seal the hair cuticle – for radiant shine and optimal care.

Platinum Blonde Violet Shampoo
Reduces yellow tones + Brightens blonde hair. Ideal for light and medium blonde hair.
Features: Gentle enough for daily use, this violet-tinted shampoo leaves light to medium blonde, silver-gray, gray, or white hair radiant.
Effects: It neutralizes unwanted yellow tones and provides a clear, vibrant color, while conditioning ingredients moisturize and soften the hair.

Platinum Blonde Violet Conditioner
Reduces yellow tones + makes blonde hair shine. Ideal for light and medium blonde hair.
Properties: This violet-tinted conditioner keeps light to medium blonde, silver-gray, gray, or white hair radiant and healthy.
Effect: It contains violet pigments that neutralize warm, unwanted yellow tones, resulting in a cooler, more radiant color. Conditioning ingredients leave hair soft and shiny.

Platinum Plus Deep Violet Shampoo
Removes Yellow Tones + Intensive Blonde Enhancement
Ideal for Medium and Dark Blonde Hair & Highlights
Features: The Deep Violet Shampoo is ideal for medium to dark blonde and highlighted hair that needs intensive weekly toning, as it offers five times the neutralizing power compared to the Platinum Blonde Violet Shampoo.
Effects: The deep violet shampoo instantly neutralizes yellow and gold tones, makes highlights shine, improves manageability, and adds radiant shine.
For optimal results, use weekly.

Platinum Plus Deep Violet Toning Drops
Instant Blonde Enhancement + Removes Yellow Tones
Ideal for medium and dark blonde hair & highlights
Properties: The Violet Toning Drops instantly tone blonde, highlighted, gray, or silver hair.
Effect: These individually dosable, violet toning drops with highly concentrated violet pigments neutralize unwanted warmth and visibly cool golden undertones. Use several pumps until the desired toning effect is achieved. Mixable with Paul Mitchell shampoos, conditioners, treatments, or styling products.


