Automobili Lamborghini and Macron have announced a partnership in which the Italian super sports car company and the leading sportswear company will be united under the banner of quality, innovation, performance and Italian style. The first chapter of the collaboration, which will be expanded with further initiatives over time, features Squadra Corse, Lamborghini’s motorsport division.
Macron will accompany Automobili Lamborghini for three seasons, fitting out the Squadra Corse staff supporting the Lamborghini Super Trofeo championships, and the Lamborghini Iron Lynx Team engaged in the FIA WEC and the IMSA Sportscar Championship in the hypercar/GTP class. The Lamborghini Squadra Corse team will be provided with Macron apparel that is high-tech and comfortable, featuring meticulous attention to detail and fully expressing the sporting identity of an iconic automotive brand. The uniforms will be made from technical, functional fabrics designed to ensure high performance.
Macron will also be the licensee of the replica version of the Squadra Corse collection, which is sold to fans and enthusiasts worldwide.
The partnership between the two brands was forged based on concepts such as competitiveness, teamwork, and going beyond limits; common pursuits of both Automobili Lamborghini and Macron. In addition to the constant pursuit of excellence, these two companies proudly share deep roots in the same territory, despite an international vision that enables them to export Made in Italy value globally. It is no coincidence that the industrial districts in which Automobili Lamborghini and Macron were born and developed – Motor Valley and Sports Valley in the Emilia Romagna region – represent a point of reference in the world in terms of business acumen, professionalism, passion and creativity.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “For us, this partnership is a natural salute to the world of sport, which in Lamborghini is represented by the motorsport sector. The goal is to create excellent teamwork between our two organizations and to share the future success that we are confident will ensue from this collaboration.”
“We are happy to announce this partnership with a brand that represents Italian excellence in the world,” stated Gianluca Pavanello, CEO of Macron. “Both of our companies have their roots firmly in the same territory, Emilia Romagna. We share the same values of performance and a design-led culture that, along with passion and a culture of hard work, guides us in everything we do. This apparel line is a perfect expression of our shared values, in which attention to detail is the cornerstone of a philosophy that unites us and highlights all-Italian style at its very best.”
