ASICS SportStyle and London-based jewellery and accessories brand Completedworks are proud to announce their first-ever collaboration as part of ASICS’ Crafts for Mind initiative, marking Completedworks’ debut in sneaker design.
Rooted in craftsmanship, movement, and self-expression, the collaboration reimagines the iconic GEL-KAYANO™ 20 shoe, a performance running shoe from the ASICS early-2000s archive, through Completedworks’ distinctive sculptural lens. Known for its poetic approach to form and ornamentation, the brand brings a new sensibility to the sneaker, one that blurs the boundaries between function and art.
Handcrafted in Completedworks’ London studio, the designs incorporate signature motifs from the brand’s most recognised design language, including mismatched gems, pearlescent bows, and floral elements. The result is a striking juxtaposition: a technically driven silhouette adorned with expressive, jewellery-like details. Available in classic black and white, the three designs celebrate contrast, precision and play, movement and stillness, pragmatism and ornament.
The collaboration is launched as part of ASICS SportStyle’s Crafts for Mind programme, a non-profit initiative dedicated to supporting mental wellbeing through creativity and craftsmanship. In today’s fast-paced world, caring for mental health is as vital as maintaining physical health. Crafts for Mind reflects ASICS’ belief in the philosophy of Sound Mind, Sound Body, creating actionable contributions that help people find balance and emotional wellbeing.
