The National Football League and lululemon (NASDAQ: LULU) today announced an exclusive premium fan collection for all 32 NFL teams. This marks the first time lululemon has officially licensed products for the NFL and its teams. The collection includes iconic lululemon styles in men’s and women’s apparel and accessories, all featuring the distinctive team logos.
„Together with Fanatics, we’re launching a premium collection that redefines modern fan apparel and is all about everyday comfort. lululemon has built a loyal fanbase based on culture, genuine connections, and innovation—values that perfectly align with the NFL,“ said Renie Anderson, Executive Vice President and Chief Revenue Officer of the NFL.
The collection will be available starting October 28 at NFLShop.com, Fanatics.com, and in team stores—both online and in stadium shops. It will also be available internationally through local NFL shop websites.
“True NFL fans wear their love for their team with pride. For them, merchandise is more than just clothing; it’s a symbol of loyalty and a way to connect with a community that’s like a family,” said Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon. “We wanted to honor this passionate devotion and are thrilled to be a part of this cult following, which will be on display throughout the NFL season.”
The collection includes popular lululemon classics, including pieces from the Steady State men’s line and signature styles for women from the Define, Scuba, and Align lines. These iconic pieces are staples of the lululemon portfolio and beloved by fans worldwide.
To launch the collection, the “Welcome to the Fam Club” campaign will emphasize the connection between sports, fashion, passion, and community. The campaign features NFL legends such as Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho together with their families, symbolizing the familial unity of the NFL community.
