The National Football League and the fashion label Fear of God today announced a multi-year licensing partnership, which will see the release of exclusive team and NFL Shield collections. With this collaboration, the NFL and Fear of God are creating another significant moment, bringing sports and fashion together from an American luxury perspective.
„For the NFL, which is looking to strengthen its ties with leading names in the fashion industry, Fear of God was the obvious choice,“ said Casey Collins, Senior Vice President of Consumer Products & Licensing for the NFL. „Fear of God perfectly aligns with the tastes of our growing, fashion-conscious fanbase, who appreciate clean, minimalist designs. Together, we have created a collection that embodies style and sets a new standard for modern fan fashion.“
“Fear of God perfectly matches the tastes of our growing, fashion-conscious fanbase, who appreciate designs with a clean, minimalist aesthetic. The first collection, released today, highlights the two NFL conferences AFC and NFC and, in addition to NFL Shield apparel, also showcases styles from various franchises, including the Dallas Cowboys, Pittsburgh Steelers, Kansas City Chiefs, Los Angeles Rams, Philadelphia Eagles, New Orleans Saints, Las Vegas Raiders, Detroit Lions, New York Giants, Green Bay Packers, Chicago Bears, Atlanta Falcons and San Francisco 49ers.
“NFL football, like almost nothing else, embodies the spirit and culture of America,” says Jerry Lorenzo, founder of Fear of God. “Sunday has always united the country—whether in the stadiums or at home on the couch. Fear of God and the NFL together represent a vision of unity in diversity, connecting individual attitudes with shared passion. This freedom is uniquely American—and absolutely worth celebrating.”
Designed in Fear of God’s signature relaxed silhouettes, the collection features oversized cuts with a 90s vibe. Color blocking inspired by classic varsity jackets meets heavyweight cotton jersey T-shirts in loose fits. The range is rounded out by NFL New Era snapback caps with artwork that harks back to the league’s iconic 90s styles.
