The two newest FREITAG shoppers follow the principle “Bag follows form”. Because airbags are not only the starting material, but also the shaper. The result is impressive: light, robust and colorfully accented unique pieces – and at the same time versatile statement pieces for individualists.
It’s not just truck tarpaulins that will eventually become obsolete: when looking for used materials that deserve a second life, road traffic is a real treasure trove. The latest example of this are the two newest members of the FREITAG bag family: the small F700 ARROW and the extra-large F708 FIREBIRD. The two shoppers are made from discarded airbags – although these were once installed in cars, fortunately they were never used. Used tension straps, which are soft and supple after intensive times on Europe’s truck routes, become handles. The first life of the two frequent travelers is over, but now the airbags and tension straps have a new mission ahead of them: As light yet robust bags, they are ready for use as eye-catching, versatile companions in everyday life.
Unexpectedly unique
Airbags have to meet strict standards, which is why they all always look the same. Correct? Incorrect. The clever lifesavers can be found in all sorts of shapes and different pastel colors and, depending on the manufacturer, vehicle type and location, colorful seams and cryptic prints are also added. Cramped into the steering wheel, the dashboard and other impossible places, they also develop their own characteristic wrinkles. Add a full range of brightly colored, used tension straps, et voilà: every FREITAG Airbag shopper is unique.
A new design approach
When developing the F700 ARROW and F708 FIREBIRD, a simple but sophisticated principle was applied: “Bag follows form”. This means that the original shape and characteristics of the airbags have been retained – to minimize waste while preserving the memory of their former purpose. The formerly airbags-now-bags have two faces: When lightly filled, they are narrow and compact; when they are shaken rigorously or filled generously, they develop their full volume and their characteristic, rounded shape. At FREITAG this is affectionately called the “airbag effect”.
