G-SHOCK, in collaboration with British rap star Central Cee, presents an exclusive limited edition of the legendary 6900 series. This special edition combines G-SHOCK’s unmistakable durability with the distinctive style of Central Cee’s own streetwear brand, SYNA.
Following his appointment as European brand ambassador in 2024, Central Cee continues the successful collaboration, bringing a new creative dimension to the collection through his personal design vision via SYNA.
For this collaboration, Central Cee reimagined one of his favorite models, the DW-6900. The result: a deep burgundy, inspired by vintage British passports, giving the iconic 6900 silhouette a modern, distinctive look. Subtle details like the engraved SYNA logo on the case back and another logo that appears when the backlight is activated make this edition truly unique.
“I’ve been a G-SHOCK fan since day one. The 6900 is my go-to watch—I wear it almost every day,” says Central Cee.
The DW-6900CC25-4ER embodies style, confidence, and resilience—a tribute to G-SHOCK’s iconic toughness and Central Cee’s creative expression. A watch for those who forge their own path and #BuiltDifferent.
