The dad cap has earned its status as a true style icon. Originally intended as practical headwear, the silhouette has now developed into a must-have for the trend-conscious generation – largely driven forward by New Era.
The 9TWENTY style is the focus of New Era’s latest campaign. The 9TWENTY, also affectionately known as the “Dad Cap”, is the flagship of New Era’s unstructured caps. Featuring a wide selection featuring major MLB teams and the signature New Era logo on the left, it celebrates the casual and relaxed look of the New Era community.
