Unusual perspectives and image compositions, nuanced colors and natural light give this year’s campaign a special lightness that underlines MYKITA’s clear and radical visual identity. Photographer Ben Beagent captures the MYKITA designs with a mixture of close-up and macro shots: lightness of construction, a modern, balanced shape and selected color compositions define the new collection.
With its clear light and rugged landscape, the archipelago of islands off Stockholm offers an authentic, natural backdrop that underlines the functional beauty and minimalist aesthetic of the glasses
ESSENTIALS
• MYKITA design philosophy: Patented, functional solutions for ultimate lightness, comfort and fit.
• Stainless steel collections: Timeless, durable design, handcrafted from circular stainless steel.
• Collections made from MYLON®: Patented technology combined with specialized craftsmanship
• MYKITA ACETATE: Responsible design. Made from Acetate Renew.
