In Fall/Winter 2025/26, denim pioneer Mustang opens a powerful chapter in its denim DNA: TRUE HERITAGE. The campaign is a tribute to over 90 years of company history and a symbiosis of tradition and modernity. It goes back to Mustang’s roots, where it all began in 1932 with authenticity, pioneering spirit, and a passion for denim. The focus: authentic cuts, a raw vintage spirit, and timeless designs – inspired by the brand’s origins.
As the first European jeans brand, Mustang remains true to its heritage and reinterprets iconic denim classics for the here and now.
The campaign looks are defined by expressive denim styles that embody the brand’s original spirit – freedom, pioneering spirit, and down-to-earthness. The collection combines classic cuts and authentic washes with modern details – creating a contemporary style mix of nostalgic homage and current trends.
For men, the focus is on clean, all-over denim looks, combining rugged jeans made from heritage capsule fabrics with iconic jackets—some with corduroy or fur collars, others with striking ikat patterns that add a special touch. The styling is complemented by loose flannel jackets and straight-cut jeans that combine the authentic vintage spirit with urban casualness.
A special highlight of the campaign looks: the deliberate use of selvedge denim, produced on traditional shuttle looms. The characteristic colored selvedges (e.g., red, white, or blue) testify to true craftsmanship and lend each piece an authentic, unique character. A detail from the past – reinterpreted in a modern way.
In addition to classic denim pieces, Mustang also presents workwear-inspired styles with vintage accents: utility jackets with fur collars, generously sized loose-fit jeans, checked shirts, and teddy jackets. Combined with heritage-print T-shirts, these round out the range. Belts, shoes, bandanas, and leather jackets complement the heritage denim look as accessories – including licensed products such as belts with eye-catching buckles or caps that underscore the authentic Mustang spirit.
