Mustang: True Denim, True Love

Under the motto TRUE DENIM, TRUE LOVE, Mustang will celebrate the unmistakable combination of authentic denim and real passion in the coming weeks – a homage to everyone who lives style, individuality and cohesion with self-confidence.

As a denim pioneer, Mustang stands for innovation and diversity. With a passion for denim, the brand has always designed authentic denim options for every style, fit and occasion.

Originally developed as robust work clothing, jeans are now an indispensable key piece in most wardrobes. They stand for longevity and resilience – values ​​that harmonize perfectly with the principles of sustainable fashion. Through longer wear, less washing and creative styling options, denim can contribute to a more environmentally friendly wardrobe. Mustang is also increasingly focusing on sustainability: Many models now contain organic cotton, with some consisting of up to 20% recycled pre-consumer waste – a significant contribution to conserving valuable resources.

With the Spring/Summer 25 collection, the brand presents a versatile range of authentic denim that impresses with numerous styling options and, thanks to the mix & match principle, enables timeless all-over denim looks. Beyond the traditional denim offering, Mustang is expanding the collection to include modern options for women and men that bring a breath of fresh air with bold shapes and striking silhouettes.

As a special twist, the denims are adorned with dividing seams and paperbag waistbands, paired with a slight flared leg. Denim vests bring a touch of French-inspired retro chic to the collection. Casual oversized jackets are the ideal companions for the transition to summer temperatures.

Popular models such as the Denver Tapered style for men and the Medley Wide Leg style for women are reinterpreted in modern washes. For men, denims from COOLMAX, Light and Ultralight Weight characterize the entire Spring/Summer collection.

On top of that, accessories such as colorful bandanas round off the denim looks and give them a summery lightness.