Mustang was the first European denim brand to establish itself as one of the leaders in Europe. The traditional German brand embodies the strong freedom principle “Freedom is a state of mind” and wants to inspire consumers to self-determination and individuality, which is reflected in casual, uncomplicated down to earth looks.
For production, Mustang follows a philosophy that focuses on quality and a strong awareness of sustainability, while always taking the current spirit of the times into account.
The brand has set itself the task of designing casual and comfortable jeans that perfectly respond to the diverse wishes of their wearers. From baggy to skinny, the models cover a wide range of preferences – with the aim of creating the most comfortable, casual denim style. To make it easier for consumers to choose perfectly fitting jeans and to support them in making conscious purchasing decisions, Mustang has developed a fit guide with videos and 360° views.
YOUR PERFECT MUSTANG FIT – FROM BAGGY TO SKINNY
he Women Denim range from Mustang offers a variety of different looks and fits. The signature styles for 2024 are urban wide-leg models (MADISON, LUISE, MEDLEY) from high-rise to low-rise and wide-cut loose fits (AVA, VERMONT). The models are partly made of recycled cotton and sustainable lyocell fibers, which ensure a comfortable, non-slip feel.
Modern flared jeans (GEORGIA, SHELBY) are characterized by flared legs and round off the urban denim look. Season-independent, iconic denims such as skinny (GEORGIA, SHELBY, QUINCY), straight (BROOKS, CROSBY) and mom (CHARLOTTE) are given a modern interpretation in various mid- and high-rise fits and denim washes.
For the men’s collection in 2024, Mustang also combines timeless iconic styles with fresh designs and fits that are independent of the season.
The Tramper Straight has been Mustang’s classic mid-rise, straight leg for more than 50 years. The slim-cut jeans come in a classic straight fit and can be worn a little wider or tighter in different versions (WASHINGTON, MICHIGAN, DENVER).
The casual tapered model (DENVER,TOLEDO) is characterized by a loose, hip-fitting fit. Thanks to its tapered leg and cropped length, it’s ideal for an urban street style look. The skinny and slim models (including ATLANTA, FRISCO, VEGAS, ORLANDO) are revisited every season and optimized in look and feel. For the urban look, Mustang has designed bootcut (OREGON) and loose fit models (TOLEDO, VERMONT) in 2024.
