Moroccanoil presents a new texture and volume powder

Moroccanoil®, the world’s leading provider of oil-based beauty products, introduces the latest innovation in its nourishing styling range: Texture & Volume Powder. This powerful powder adds grip and texture for maximum volume and long-lasting, flexible hold…

Suitable for all hair types, but especially beneficial for fine, thin, or flat hair, this lightweight powder delivers soft, buildable volume without making hair sticky or stiff. Simply spray a few times at the roots and comb through briefly for instant, natural-looking volume that lasts up to 48 hours*.

Texture & Volume Powder can be easily reactivated throughout the day. Just run your fingers through the roots to revive volume—no additional product is needed. The powder also perfumes hair immediately upon application, leaving behind the brand’s signature scent. A refresh that goes far beyond styling.

Unlike many volumizing powders that can leave residue or weigh hair down, the Texture & Volume Powder delivers noticeable results and a natural, silky-matte finish. The result is never sticky, but offers flexible hold you can rely on from morning till night.