Attention beauty addicts: all beauty lovers with blonde, lightened or gray hair should not miss this hair care innovation! The Moroccanoil® brand, known worldwide as a leading provider of beauty care products with argan oil, is celebrating the launch of the Moroccanoil Treatment. The #1 hair care oil in the USA* is now available in a new, powerful formula. The product not only combats the unsightly brassiness of the hair, but also has nourishing properties. Treatment Purple is therefore perfect for daily hair care and color maintenance!
The product is specifically tailored to the needs of beauty addicts with blonde, lightened and gray hair. Treatment Purple has violet pigments, intensifies cool hair tones and is particularly effective in counteracting unwanted yellow and orange tones. Up to 95% of respondents in a survey said that the Moroccanoil Treatment Purple refreshes highlights with just a single application.** The rich yet lightweight formula enriched with argan oil has numerous styling and care benefits. The product is absorbed incredibly quickly, improves combability and ensures smooth, supple hair with an enchanting shine in the long term!
“The Moroccanoil Treatment drove the success of our brand several years ago, and we are pleased to be able to build on the success of the iconic product with the new Moroccanoil Treatment Purple. It’s incredibly important that hair is well cared for between hair appointments, which is why we’re excited to have this new treatment join our Purple product collection. A collection designed to protect, enhance and extend the life of hair color,” says Carmen Tal, co-founder of Moroccanoil.
The study results after using the Treatment Purple for 1 week prove the revolutionary power effect:
● 95% of respondents said the product reduced brass staining**
● 95% of respondents said the product helped maintain blonde tones between in-person hair appointments**
● 95% of respondents said the product demonstrated breakthrough results**
● 91% of respondents stated that the product has now become indispensable for their blonde care routine**
*US NPD report 2021.
**Based on results of an independent consumer test conducted on 75 respondents.
