MODUS VIVENDI Introduces the Pied De Coq Line and the Color Palette Campaign – Part of the Upcycling Collection. Where conscious fashion meets refined craftsmanship.
MODUS VIVENDI proudly presents the Pied De Coq Line, a collection that brings sophistication to sustainable design. Made from soft, jacquard semi-elasticated fabric, this line combines classic aesthetics with modern comfort. The iconic pied de coq pattern—reimagined in fresh tones of blue, pink, and yellow—offers a playful yet elegant take on heritage style.
Each piece in the Pied De Coq Line is thoughtfully designed to offer a tailored fit and refined look, embracing body contours with subtle elasticity and texture. With its bold design and premium feel, the collection includes underwear, tank tops, and shorts, making it ideal for those who want to feel elevated in their everyday essentials.
As part of MODUS VIVENDI’s Upcycling Line, the Pied De Coq collection reflects a deep commitment to sustainability. The garments are crafted from upcycled fabrics—high-quality leftover materials repurposed to reduce waste and extend their life cycle. By turning textiles into stylish and functional pieces, the Upcycling Line supports the circular economy and helps minimize the fashion industry’s environmental impact.
This collection is also a proud part of our Responsibility Edit, our ongoing initiative to promote responsible fashion. Because at MODUS VIVENDI, we believe that feeling good in your clothes should include knowing you are making a difference.
The Color Palette Campaign for the Pied De Coq Line is set in a creative atelier, where art and fashion collide. The backdrop features a vibrant wall covered in the collection’s color palette, echoing the idea of transformation and artistic reuse. A confident man is seen navigating the space—dressed in Pied De Coq pieces—surrounded by sketches, textiles, and tools of creation, celebrating the spirit of craftsmanship and conscious design.
To shop Pied De Coq Line click here.
