MODUS VIVENDI presents Lux Origami Swimwear Line & the Soaking Wet Campaign

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MODUS VIVENDI is excited to present the Lux Origami Swimwear Line, an extraordinary addition to the Swimwear 2024 Collection. This innovative line brings the traditional Japanese art of paper folding to life through exquisite swimwear designs, perfectly captured in our latest campaign.

The new campaign showcases three men enjoying a sunny day by the pool, embodying the playful and refreshing spirit of summer. The trio, dressed in the Lux Origami swimwear, are seen cooling off with a garden hose, splashing around, and making the most of their backyard oasis. This vibrant setting reflects the campaign’s essence—joy, spontaneity, and the simple pleasures of life.

The Lux Origami Swimwear Line draws its inspiration from the intricate and delicate art of Japanese origami. MODUS VIVENDI’s design team has meticulously crafted an almost three-dimensional floral motif, featuring origami blossoms that seem to spring to life on sustainable swimsuit fabrics. This line not only highlights the beauty of tradition but also embraces modern, eco-friendly practices.

The collection stands out with its three-dimensional floral designs, which offer a distinct and romantic allure with its unique floral motif. The harmonious color palette and precise cuts elevate the swimsuits to new heights.

True to MODUS VIVENDI’s commitment to responsible fashion, the Lux Origami swimwear is crafted from eco-friendly fabrics. These materials are made using 100% recycled yarns from plastic bottles, reflecting our dedication to environmental sustainability.

The swimwear features a laminated foil print that gives each design a glossy, eye-catching finish. This special technique not only enhances the visual appeal but also adds a luxurious touch to the collection. Designed for comfort and durability, the swimwear is made from fast-drying, elasticated fabric that offers UV ray protection, ensuring the best possible performance and protection.

MODUS VIVENDI’s responsible edit ensures that fashion and sustainability go hand in hand. Our commitment to the environment is reflected in every piece of this collection, blending style with ecological consciousness.