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MODUS VIVENDI introduces the Mohair Line, a standout addition to the FW26 Collection. Crafted from knitted soft mohair-look fabric with a fuzzy feel, the line delivers a tactile sense of warmth and comfort. This collection of underwear and apparel draws on the brand’s innovative design approach by blending unexpected textures and elements.
Soft mohair pairs seamlessly with iridescent snake prints, balanced by accents of cable-knit, suede, and sheepskin, resulting in a bold yet cozy aesthetic. Each piece embodies MODUS VIVENDI’s philosophy of creating garments that merge daring style with wearable comfort. Part of the brand’s Responsible Edit, the Mohair Line reflects a sustainable vision that values reuse over disposal, ensuring conscious choices without compromising on design.
To present the Mohair Line, MODUS VIVENDI launches the Shaggy Rug Campaign. Set in a cozy interior, the visuals capture a man lounging against camel-toned shaggy rugs, echoing the soft textures and earthy tones of the collection. The imagery highlights the tactile richness of mohair while reflecting the campaign’s central idea: step onto the soft side of daring.
The Shaggy Rug Campaign embodies the brand’s message that sustainability, comfort, and bold self-expression are not mutually exclusive. With its striking mix of textures and intimate setting, the campaign celebrates those who dare to follow the unconventional path — in fashion and in life.
Video: P2Photography @p2photographygr