The German luxury fashion house MCM presents an elegant masterpiece: MCM DIAMOND. This fragrance embodies the spirit of sophisticated rebellion as well as innovative luxury and adds a new dimension to the award-winning MCM backpack fragrance collection.
Sabine Brunner, President of MCM, explains: “With MCM DIAMOND we wanted to create a bold and profound fragrance that was also sustainable – a balance between tradition and innovation. It was an honor to work with Frank Voelkl and we are very proud of the result.” Jean Madar, Chairman and CEO of Inter Parfums Inc., reflects on the essence of the fragrance: “DIAMOND is a manifesto of modern luxury that bridges tradition and contemporary innovation. I am firmly convinced that the unique character of this fragrance creation will delight the luxury perfume industry.”
At the heart of MCM DIAMOND lies the shine of the diamond, a symbol of eternal beauty and resilience. Created by renowned perfumer Frank Voelkl, this fragrance invites you into a world of exquisite luxury. This precious, rich blend harmonizes the powerful mood of cappuccino, the calm aroma of lavender and the warm depth of sandalwood, creating an unforgettable statement of elegance and sophistication.
Frank Voelkl, perfumer from the Firmenich fragrance house, shares his vision: “DIAMOND is intended to embody strength, versatility and an expressive presence that resonates deeply with the culture of the Middle East and beyond.” MCM DIAMOND is responsibly sourced, vegan and cruelty-free. Over half of the ingredients are biodegradable and over 90% of the components were manufactured according to the principles of Green Chemistry. Over 69% of sustainably sourced Naturals TogetherTM ingredients have a positive social impact on local communities worldwide.
The concept for MCM DIAMOND is a visual masterpiece that perfectly captures the essence of this exquisite fragrance. Crystal facets erupt from the heart of the diamond and spread out in all directions around the bottle, with MCM DIAMOND forming the energetic epicenter of the scene.
With a sense of dramatic movement and faceted lens effects, the MCM DIAMOND campaign transports us to the heart of the diamond and offers an unparalleled luxurious experience.
Inspired by the MCM Visetos pattern, MCM DIAMOND is a multifaceted fragrance that envelops the senses with a sophisticated elegance. A dazzling journey that reflects the fascination of a radiant and luxurious diamond.
MCM DIAMOND is not just a new chapter in the MCM fragrance story: it is a powerful message of luxury, innovation and courage, embodied in a bottle that attracts everyone’s attention. Welcome to a new era of fragrance art, where every pump promises pure elegance and confidence.
