SWEDISH SUMMER, SERVED FRESH!
Summer nights. Shared plates. Crayfish and laughter under fairy lights.
The new Marc O’Polo DENIM collection Crayfish Season celebrates the Nordic summer: playful, light, and full of joie de vivre.
Relaxed silhouettes meet casual prints, inspired by the Swedish tradition of the kräftskiva, where friends gather around set tables in the summer, enjoy crayfish, and celebrate the long summer evenings. A feeling deeply connected to Marc O’Polo’s Swedish roots.
It’s Crayfish Season!
The spirit of the Swedish Kräftskiva (a type of scuba diving) is also making its way into DENIM Men. Casual silhouettes meet striking prints with maritime illustrations and details.
Relaxed denim pieces, summer essentials, and graphic elements merge to create modern looks with a laid-back, authentic feel. A capsule collection that captures the feeling of long summer nights and Nordic ease.
