FOTOS von Jacob Barnes
Ultra-gentle, ultra-effective, Ultrabland.
Lush is launching four new versions of its iconic Balm Cleanser – based on the legendary Ultrabland formula with over 1,000 five-star reviews. Three new additions build on the trusted beeswax and honey base, complemented by a brand-new oat cleansing balm specially formulated for sensitive, redness-prone skin.
For over 40 years, Ultrabland has reliably removed makeup, dirt, and environmental pollutants – without damaging the skin’s barrier. Lush sells over 100,000 jars of the gentle cleansing balm annually. Inspired by the nearly 2,000-year-old „cold cream“ recipe of the ancient physician Galen, the formula relies on skin-soothing ingredients such as almond oil, honey, and beeswax.
All new cleansers are self-preserving, contain no synthetic preservatives and have been specifically developed for different skin needs – from hormonally related impurities to dry or mature skin.
Helen Ambrosen, Lush co-founder and developer of the new cleansers, explains:
“These products are all about a healthy skin barrier. They cleanse effectively without irritating or drying out the skin. Finding the right balance in your cleansing routine lays the foundation for healthy skin in the long run. Proper cleansing is the secret to beautiful skin for life. When used correctly, it helps maintain skin structure and elasticity, thus supporting the natural aging process. The key is balance: cleansing effectively without overwhelming the skin – gentle and nourishing at the same time. Once you’ve established a good routine, stick with it instead of constantly chasing the next miracle product. Your skin will thank you for it decades to come.”
OAT
Oat Cleansing Balm – Ultra Gentle
A particularly mild balm for sensitive skin.
Oats, millet flakes, and sunflower oil cleanse without rubbing or lathering. With over 10% sunflower oil, rich in vitamin E and antioxidants, it soothes and smooths the skin, leaving it feeling pleasantly balanced – lighter than the classic Ultrabland.
HONEY
Honey, Beeswax & Almond Oil Cleanser – Ultra Moisturizing
The original classic, reimagined.
Over 50% almond oil, raw honey, and beeswax gently remove makeup and leave a protective layer of moisture. The formula is self-preserving and supports regenerative agriculture in Spain and bee conservation projects in Brazil.
ACAI & SACHA
Acai & Sacha Inchi Vitamin E Cleanser – Ultra Clarifying
Gentle oil cleansing for blemish-prone skin.
Acai oil provides antioxidants, Sacha Inchi oil offers light hydration, and Vitamin E protects the skin barrier. With Manuka honey, sesame oil, and juniper water for a clear, fresh complexion – without any tightness.
TURMERIC
Turmeric & Argan Oil Cleanser – Ultra Radiant
For tired, mature, or dull skin.
Argan oil, fresh turmeric, rice bran oil, and honey provide intensive care and a natural radiance. Sandalwood has a calming effect, while the skin appears supple, nourished, and visibly radiant.
