With its Winter Train 2025 collection, lululemon invites you to rethink training at the turn of the year—not as something intimidating, but as a process full of possibilities. The campaign’s central theme is „Not Yet.“
„Not Yet“ embodies a mindset and symbolizes that development is possible and even inevitable. Milestones, records, progress—before they were achieved, there was always a phrase like, „I can’t do that.“ Not yet. „Not Yet“ is an attitude. It removes obstacles and paves the way for the next breakthrough. The new winter fitness collection brings one of these breakthroughs closer and helps the community reach its full potential.
For Winter ’25 Train, this idea is deeply embedded in the campaign. lululemon showcases authentic training moments from its ambassadors—no staging, no shortcuts. The entire rhythm of training is visible: from stretching to intense exertion, recovery, and cool-down. It’s about dedication, obstacles, and breakthroughs—and the joy that comes from persevering. The tone is deliberately optimistic and encouraging, providing a playful counterpoint to the often cold, performance-driven training aesthetic.
The collection is aimed at mindful athletes—people for whom movement is more than just physical activity. They train with focus and intention, progress in diverse disciplines such as HIIT, boot camp, strength training, or cross-training, and understand training as a mindset. Community plays a central role: they give energy and receive it back.
Hero Products from the Winter Train Collection
Wunder Train No Line™ Styles and License to Train Short Styles
For women, the new Wunder Train No Line™ Styles high-waisted leggings are launched, made from breathable and quick-drying Everlux™ fabric, which helps keep you cool even during the most intense workouts. The absence of a front seam creates a sleek look and a smooth feel.
The leggings are complemented by the Wunder Train™ Strappy Racer Bra – this bra with thin straps feels lightweight, ensuring complete focus in every position and exercise without distractions.
Even after the toughest workout, you’re ready for more: License to Train Short. These shorts are a hero product in the men’s collection and are made for demanding training sessions. Abrasion-resistant materials, high flexibility, and a relaxed fit ensure unrestricted freedom of movement and maximum performance – whether in the gym or on any other equipment.
Lewis Hamilton
lululemon Ambassador
The new campaign is represented, among others, by lululemon Ambassador Lewis Hamilton, who embodies his own „Not Yet“ stories. As a global lululemon Ambassador and seven-time world champion, he stands for the belief that even at the top, new goals always await and progress is never complete. He shares his impressions of License to Train Short Styles: „With License to Train Shorts, you can do all kinds of training. You don’t feel restricted during your workout—and this flexibility and durability are crucial.“
