Loro Piana journeys to Saint-Paul-de-Vence in the new Spring/Summer 2026 Campaign, photographed by Mario Sorrenti in the heart of Provence. Capturing the beauty of the unexpected, the images reveal a new dimension of style and sophistication.
Following previous locations such as Casa Rotonda, the Italian retreat carved into the rock by architect and designer Cini Boeri, Casa das Canoas in Brazil, designed by pioneering Brazilian architect Oscar Niemeyer, Villa Santo Sospir, the house adorned with frescoes by the avant-garde French artist Jean Cocteau, and Balthus’ Grand Chalet, Loro Piana once again highlights in this Campaign two cultural landmarks, this time located in the most iconic village of South of France: the Colombe d’Or and the Fondation Maeght.
High above the Mediterranean, Saint-Paul-de-Vence sits between sky and stone, its light long attracting those who seek depth in simplicity — artists, writers, travelers in search of beauty. Winding streets, limestone walls, and the scent of citrus and pine all evoke memories. In this timeless landscape, where art, nature, and family come together, the Loro Piana Spring/Summer 2026 Collection finds its home. La Colombe d’Or and the Fondation Maeght are both linked by a shared history of hospitality, friendship, and creation, a constellation where artists have long found refuge, inspiration, and a sense of belonging. For decades, the same artists kept returning inside their walls: Braque, Miró, Léger, Giacometti, Chagall, Picasso…
Dressed in the House’s warm-weather wardrobe through vibrant hues and effortless movements, the models Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, and Binx Walton walk through the properties drawing inspiration from the artworks that adorn the walls and gardens. Between a Chagall fresco and a Giacometti sculpture, at the center of the Miró Labyrinth, near the artist’s whimsical fountains, or inside the Fondation’s private library, the Spring/Summer 2026 Collection interacts with the living texture of art.
The unconstrained elegance of soft, fluid shapes of a collection where colors and matter blend into a rich amalgamation is lensed against stone walls or vibrant tiles, inside warm interiors, and through large light-flooded windows overlooking lush Mediterranean landscapes, adding another layer to the region’s rich tapestry of creative expression. It captures the spirit of Saint-Paul de Vence, a place where artists feel at home, where inspiration takes root, where beauty is shared.
Credits:
Photographer: Mario Sorrenti
Stylist: Aleksandra Woroniecka
Creative Direction: Atelier Franck Durand
Video Direction: Luca Werner
Hair: Damien Boissinot
Make- up: Hiromi Ueda
Models: Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, Binx Walton
Artwork credits as applicable:
Georges Braque, Tal Coat, Marc Chagall, Alberto Giacometti ©️ ADAGP, Paris, 2026 ©️ Successió Miró ©️ ADAGP, Paris, 2026
Courtesy Fondation Maeght