Loro Piana announces the takeover of Il Fioraio flower kiosk in Forte dei Marmi and of La Réserve à La Plage in Saint Tropez

Loro Piana celebrates summer, offering an array of exclusive take-overs that embody the Maison’s Italian savoir- vivre, unique experience, and relaxed living.

In the captivating backdrop of Forte dei Marmi, Loro Piana once again takes over Il Fioraio flower kiosk in the heart of the iconic Tuscan summer destination, offering a sensorial experience immersed in the Loro Piana world. A soothing feast for the eyes of clothes, flora, and art, the rounded space inspired by a Mediterranean mood features clay-finish ivory walls, oak and chestnut wood fixtures, soft-edged niches, and striped deck chairs that enhance the holiday vibe. Here, a vibrant array of flowers is on sale, selected to enhance summer retreats and to celebrate special occasions. In store, one can discover the Blooming Clay Ceramics, co-created with French artist and ceramist Karim Rahman and the Barlet Soeurs.

Rahman’s ceramic creations beautifully recall Loro Piana’s texture, movement, and elegance into ceramic vases, centrepieces, and more, mimicking the look and flow of draped cashmeres and fine wools, balancing quiet sophistication with artful pragmatism. With a warm, near-powdery, and sandy touch, each object is crafted with a raw feel and finished with a creamy white marble-effect glaze which Rahman developed himself. Rahman also conducted extensive research on colour and glazing to create kummel and malachite green hues, thus encapsulating Loro Piana’s codes, a piece of history.

About Karim Rahman

For over two decades, Karim Rahman has worked at the intersection of beauty and craft, first as a make-up artist, then as a ceramist. He sculpted faces for the most prestigious names in fashion, masterfully balancing light, texture, and precision. Over time, his fascination with materiality deepened, inspiring him to discover a new medium – ceramics – which came very naturally to him. Today, Rahman moves fluidly between the worlds of fashion and ceramics, driven by the same pursuit of harmony, craftsmanship, and timeless beauty.

Based between Paris and the South of France, where he set up his own atelier, the French artist has taken classes at the wheel across France, Denmark, and Japan, experimenting with new techniques and possibilities. In 2021, he co-founded hors-séries, a Parisian atelier and gallery dedicated to contemporary ceramics and its creators. More than just a space for creative exchange, it emerged as a laboratory where Rahman would refine his exploration of form and texture. While deceptively simple, his pieces are shaped by instinct and guided by balance. Surfaces invite touch, weight anchors presence, with each object designed to be felt as much as seen.

The collaboration with the Anne-Sophie and Bénédicte Barlet reflects the elegant spirit of Tuscan life by the shore and draws inspiration from the local flora and signature House codes with a series of three cylindrical vases, rendered in a range of colourways featuring evocative hand-painted patterns.

The warm, earthy tones, paired with whites inspired by the marbles of Carrara, echo the natural beauty of the region. It is a poetic interpretation of the Maison and Tuscany, told through emphatic brushstrokes and dynamic skill.

For the third consecutive year, Loro Piana offers a unique experience at La Réserve à la Plage on Pampelonne Beach in Saint Tropez, where its white and kummel colours adorn furniture, umbrellas, sunbeds, and cushions, adding a quintessential soft touch to the elegant space. The La Réserve à la Plage pop-up boutique, featuring a curated selection of Resort 2025 garments and accessories inspired by the Venetian Lagoon and the pastel-hued isle of Burano, is adorned with multicoloured ropes that form the iconic Suitcase stripe motif.

About Barlet Soeurs

Barlet Soeurs is the story of a family. With a unique perspective on materials and forms, sisters Anne-Sophie and Bénédicte Barlet are the fifth generation to inscribe their narrative into objets d’art. Before them, there was Barlet Frères, the carpentry business of their father Claude Barlet and their uncle Pierre Barlet, who inherited the enterprise from their own father and uncle. Once filled with the sound of files, the space in Saint-Symphorien-des- Bois, Bourgogne, is a place of making and crafting, replete with a sense of guarded family history. It is here that the Barlet sisters bring their creations to life after planting the seed and idea for each piece in Paris. Cast, moulded, glazed, and painted, they bear the marks of multiple gestures on the clay and the lively movements of the brush. They are everyday objects, elevated into a celebration of the senses and sharing – each one of a kind, turning utility into timeless beauty.