Armani beauty presents Keith Powers as the new global fragrance ambassador for the House of Giorgio Armani. The actor makes his debut in the ARMANI CODE PARFUM campaign, which launched in November 2025.
“I am thrilled to be the new ambassador for CODE PARFUM. In both my professional and personal life, I consciously value the connection between self-expression and authenticity. While CODE emphasizes strong masculine notes, it also captivates with a balanced sensitivity. The fragrance is the perfect embodiment of modern masculinity, and I am deeply honored to be the global fragrance ambassador for ARMANI CODE.”
Keith Powers effortlessly combines magnetic screen presence with visionary creative ambition. His impressive career includes film and television roles, as well as leading roles in internationally successful productions. Keith Powers is recognized as a multifaceted talent distinguished by his personality, discipline, and lasting impact. As an inspiration for new generations, he perfectly embodies the spirit of ARMANI CODE – the fragrance of a completely new, charismatic and hypnotic allure.
Keith Powers, the dynamic actor and producer, is known for his versatility and unique charisma. He captivates audiences with outstanding performances across a wide range of genres: He won Best Actor for his role alongside Gabrielle Union in Netflix’s „The Perfect Find“; he stars opposite Joey King in the highly anticipated film „The Uglies.“ His extensive filmography includes roles such as Major Greenwood in Paramount Pictures‘ „The Tomorrow War“ with Chris Pratt and with Ronnie DeVoe in BET’s record-breaking miniseries „The New Edition Story.“
Keith Powers will soon be seen again with Algee Smith and Mason Gooding in Lionsgate’s new psychological thriller „The Gates,“ scheduled for release in 2026. On television, Keith Powers appeared in Amazon’s „Emperor of Ocean Park,“ Netflix’s „What/If“ alongside Renée Zellweger, „Reality High,“ and the hit YA series „Famous in Love.“ He began his career with a powerful performance as Tyree in the acclaimed biopic „Straight Outta Compton,“ which chronicles the rise of N.W.A.
ARMANI CODE PARFUM redefines the art of seduction, transcending traditional notions of masculinity to celebrate self-expression and authenticity. The fragrance embodies an evolved, modern vision of manhood: confident, charismatic, and authentic – a vision reflected in the innovative bottle and the new fragrance composition. ARMANI CODE PARFUM strikes the perfect balance between strength and sensitivity. Reinventing the character of the original, the fragrance retains its woody, sensual identity while imbuing it with greater emotional depth and allure. It unfolds with radiant, aromatic top notes, seduces with an even more nuanced heart, and lingers with the powerfully masculine base notes that express the essence of ARMANI CODE. With CODE PARFUM, every man is invited to rewrite the code of seduction in his own unique way…
