JOOP! Homme EDP Intense represents the ultimate in olfactory self-expression, challenging men to showcase their most provocative selves. With a touch of boldness, both the fragrance and the campaign exemplify individuality and originality. The goal is to interpret a modern and inclusive masculinity.
Perfumers Aurélien Guichard and Leonardo Lucheze evoke a modern dandy with an explosive combination of rose, geranium, and tonka bean. An amber fougère, the fragrance embraces a decidedly daring attitude, enhanced by the striking fuchsia of the JOOP! Homme identity and updated packaging.
„With JOOP! Homme EDP Intense, we wanted to take the sensuality of JOOP! Homme to the extreme. To achieve this, the original accord was enhanced with a powdery, addictive, and dynamic note. A tribute to the sultry skin of a dandy lover.“ –Aurélien Guichard & Leonardo Lucheze
Like never before, JOOP! revives the dandy as an inspiring archetype. He embraces his ambiguity—even more than his pursuit of decadence. This reinterpretation of a timeless figure is embodied by German actor Aaron Altaras. The rising star is known for his roles in films and TV series such as „Mario,“ „Unorthodox,“ and „Deutsches Haus.“
